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By Susan Seiling
In 1997,
when I began making websites for photographers, creating web portfolios
was tedious and time consuming. I would use action scripts to size
down two sets of images—a thumbnail set, and a larger sized set—and
then manually create the web pages using the very basic web page creation
software available at the time—Claris HomePage. Though the process
was slow-going, it allowed me to create effective web portfolios for
many photographers and businesses.
Thankfully,
the industry has advanced significantly in the past 6 years. Many graphic
design and web design software packages include a feature that allow
you to create a web photo gallery easily and quickly. There are countless
ways to create a web portfolio, but few are easier than using Photoshop
7 to do most of the work for you--then using an HTML editor (such as
Dreamweaver or Front Page) to customize the pages. This is how I create
all of the galleries you see on West Coast Imaging’s website--including
the portfolios in our featured artist
section and our staff portfolios.
A task that would take me hours to implement in 1997 now takes a matter
of minutes using Photoshop’s "Web Photo Gallery" automated
feature.
This Photoshop
Tip walks you through how I do it.
Part
One: Prepare your images
-
Choose
which images you want to appear in your online portfolio.
-
Size them
down so Photoshop can easily and quickly process them. I usually size
them down to 640x480 at 72dpi. I then save the new files under a different
name. This ensures that I don't overwrite the original file with the
new, smaller image.
-
Make sure
your images are in sRGB, otherwise your images may look washed out after
Photoshop is done processing them. Read a previous
Photoshop tip that walks you through how to do this.
-
Put all
of your new small images into a single folder. Photoshop will use all
of the images in this folder to create your web gallery.
-
Open each
image and go to File/File Info. Photoshop will allow you to enter in
a vast amount of information about each image. It will then take that
information and incorporate it into your web gallery, if you wish. The
specific areas it can incorporate into your web portfolio are:
Under
the "general" pulldown menu:
-
Title
(The title of your image)
-
Copyright
Status (Whether your image is copyrighted or not)
-
Copyright
Notice (Copyright information, such as the date and the copyright
icon ©)
-
Caption:
(A caption that explains your photo)

Under
the "origin" pulldown menu:

Whether you
enter in this information or not is optional—think about what you
want to appear beneath your photos in your gallery, and fill in the appropriate
fields.
Part
Two: Create Your Web Photo Gallery
Launch Photoshop,
and go to File/Automate/Web Photo Gallery. A dialog box like the one below
will appear. The information you enter into this dialog box will affect
how your online portfolio will look and what information it will include.
It allows a great amount of customization.

Styles:
Your first step is to choose a style for your photo gallery. There are
many different layouts and ways of structuring your gallery, and which
style you choose is up to you and your aesthetics. Scroll through the
drop down menu (pictured below), and watch the image on the right side
of the dialog box change with each style.
Do you want a basic page that shows small thumbnails of your images,
which you can then click to view a separate page with a bigger version
of the image? Then choose "simple."
Do you want your thumbnail images to appear in a scroll bar—and
when you click on the thumbnail, the larger version of the image appears
in the main part of the screen? Click one of the many "horizontal"
or "vertical" options.
Pick the style you like most from the drop down menu.

Email:
If you want your page to include your email address, type it in here.
Extension:
It’s up to you whether you choose .htm or .html. Any decent web
browser can read both types, and it really makes no difference.
Choose:
Click this button and locate the folder with all of your source images
in it—the images that you prepared for your online gallery in Part
One, above.
Include
All Subfolders:
If your folder of images includes subfolders that you want Photoshop to
include in your portfolio (such as a separate folder for vertical and
horizontal images), then check this box. Otherwise, leave it unchecked.
Destination:
Click this button to choose the destination of the web pages and JPEGs
that Photoshop will automatically create for you. This should be a separate
folder then where your source files are located. I usually create a new
folder on my desktop—or I create a new folder
within the local copy of the website I’m working on. Creating a
new folder is better than saving your images into an existing folder in
your website, as Photoshop creates generic names for its HTML files (such
as index.html and index_2.html). Creating a new folder ensures that you
won’t overwrite pre-existing files.
Part
Three: Customize Elements On Your Website
You will
see a pulldown menu (pictured below) with the following options: Banner;
Large Images; Thumbnails; Custom Colors; and Security. Scroll through
each section of the menu to customize each area.
Banner:
The banner is the section at the top of your web page. Anything you type
into the boxes on this dialog box (such as the site name, the photographer,
contact info, etc.) will show on the top of your pages. You can type in
all of the pages, or none of them.
Font:
Choose a font from the list
Font
Size: Choose a size from the list. I usually use "2"

Large
Images:
Photoshop automatically creates a page for each image in your portfolio.The
information you enter into this section will affect how the pages featuring
your individual images will appear.

Resize
Image Box:
If the images in your source folder are sized to how you want them to
appear, and they do not need to be resized, then UNCHECK the resize images
box.
If Photoshop needs to resize your images, then CHECK the resize images
box. Several fields will become available for entry:
-
Choose
the size- I usually use "medium" (350 pixels) or "large"
(450 pixels). If you would like your image to be larger, or an odd size,
you can choose "custom" and type in the size on the dialog
box to the right.
-
Constrain
– Choose "both". Otherwise, Photoshop will resize
only one side of your photograph, which will make your image look
either squished or stretched out.
-
JPEG quality
– I usually choose "high" or "maximum." This
creates a larger file size, but the increased quality is worth the slightly
longer download time—especially since so many people have high
speed internet connections.
Border
Size:
If you want a border to appear around your image, enter the size here.
If I use a border, then I usually enter "1".
Titles
Use:
Remember how you entered information into the "file info" field
on each image? This is where your prep work comes in handy. Check whatever
boxes you desire to include the information on your images web page.
The information will appear centered beneath the image.
Font:
Choose a font from the list
Font
Size:
Choose the size of the font. I usually use "2".
Thumbnails:
This area controls how your thumbnail images will be sized, and how they
will appear on your web page.
Size:
Choose how large you want your thumbnails to appear. I usually enter a
custom size of 250 pixels.
Rows
and Columns:
Choose how you want your thumbnails to appear on your page. Do you want
3 images in one row? Then enter "3" columns and "1"
row. Do you want 3 rows of 3 images? Then enter "3" columns
and "3" rows.
Border
Size:
If you want a border around your images, enter the size of the border.
When I use a border, I usually enter a size of "1"
Titles:
You can feature information from the "file info" field of each
image on your thumbnail pages. Check whatever boxes you desire to include
for each image. The information will appear centered beneath each small
thumbnail image.
Font:
Choose
a font
Font
Size:
Choose a font size. I usually choose "2".
Custom Colors:
You can customize the colors of your background, text, links, etc. in
this area. This is a handy feature that allows you to match elements of
your web page to your logo or to the rest of your website.

Security:
Many photographers use this feature, which embeds words or text over
the image. The thought is that this will prevent people from lifting
your image from your page, and using on their own website. I, personally,
find this feature to be very distracting, especially since most web
files are so tiny, they can’t be used for making prints larger than a postage
stamp. This, combined with the fact that people can still lift and use
your images means that the security feature is more like a cheap lock
on a suitcase—it may deter a thief, but someone who really wants
to steal from you will do it anyway.

You can choose from the following security options:
-
None (This
is the default - nothing will appear over your image)
-
Custom
text (whatever text you want to type, such as "Don’t steal
this photo."
-
File Name
(Photoshop uses the actual name of the image file)
-
Information
pulled from the "file info" area on your image file, including
copyright, caption, credits or title.
Font:
Choose
the font you would like to use.
Font
Size:
Choose the font size. If you want the security message to appear large,
then enter a large font size, such as 24 or 36. If you want it to be small
and subtle, choose a smaller size.
Color
and Opacity:
Choose the color and opacity of the security text.
Position:
Choose where you want the text to appear on the image.
Rotate:
If you want the text to be rotated, select an option from this dialog
box.
Part
Four: Watch Photoshop Do Its Magic
FINALLY you
are done entering in the information required to make your web gallery.
Click "OK" and watch Photoshop automatically create
your gallery.
Part
Five : Check Your Work
Now, you're
ready to check your work. Find the "destination folder" on
your hard drive, and open up one of the html pages to view the results.
If you don’t
like how the portfolio looks, throw all of the files Photoshop just created
in the trash, and start over again—it only takes a few minutes.
It’s common for me to retweak a gallery of images 3 or 4 times
before coming up with a result that pleases me.
You can then
post the portfolio as-is online, or you can further customize the pages
by using a web editing program like Macromedia Dreamweaver, Microsoft
Front Page or Adobe GoLive.
Text
and photos ©2004 Susan Seiling, All Rights Reserved. This page may
not be reproduced without the permission of the copyright holder.
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