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Michael Jones - Custom Printmaker
"I understand
light and exposure and what sunset light looks like, and what clouds look
like after a storm. So I can see an image and understand what that person
was feeling when they were there, and how I would want that translated
to paper." As a West
Coast Imaging Custom Printmaker, Michael has printed thousands of photographs,
making the vision of hundreds of photographers a tangible reality they
can share. He says the key to making a successful print is communicating
with the client to understand what they are seeking in their print. "If we didn't talk to clients, we might as well hit the "auto" button on curves. There would be a formula for every image; and every image would come out looking like the last one," Michael said. "We talk to our customers and find out what they want the image to look like. Every image is treated as an individual and unique photograph."
"I enjoy the darkroom more than shooting. I like creating something tangible, and the ability to have the peice of paper to show when you're done," he said. "I especially enjoy my client's response when I ask permission to go beyond the sample print they sent me--when I know there is so much more potential for the image, and matching their sample print is limiting the capabilities of the original. They are always amazed at what the scan captured, and what can be pulled out of their film to make a beautiful print."
Michael dangling over Yosemite Valley (no, we did not Photoshop this).
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