For years we’ve been making superb
Custom Files as a part of our Exhibition Printing services.
Now Custom Files are available as a product in and of
themselves -- providing files you can use for all of your
needs: Exhibition Prints, digital submissions, website,
books, magazines; or your own printmaking at home.
Photographs can always be improved by
carefully adjusting density, contrast, color and saturation
- helping you truly communicate the essence of your photography.
Our Expert Printmakers are available to create Custom
Files for all of your needs, freeing you from the the
burden of Photoshop, and giving you instant access to
our vast experience.
Our Expert Printmakers will take your
digital capture or scan and correct it for density, contrast,
color, and saturation...as well as making local changes
like dodging and burning. Through proofs, they can fine-tune
files to match your exact artistic vision, as they have
for thousands of clients in the last decade, making a
fine-art custom file that will ensure it looks its best
every time it is reproduced.
The final product is a layered Photoshop
file that can be used for any of your needs, including
prints, book and magazine reproductions, stock photo fulfillment,
web files, and any other use. We provide your finished
files on DVD. We also store a copy on our servers,
giving our Printmakers quick access to your files to fulfill
print orders, image submissions, and more.
A Custom File is also the first step
in making a fine print. We can use your corrected file
to make an Exhibition print; you can target it yourself
for a Print Lab print; or you can print it at home on
your own printer. It makes no difference to us!
Strategic Partnerships for
Professional Photographers
If you have a large image collection, and ongoing digital
imaging needs, we can be your Strategic Partner, providing
on-call imaging experts, and delivering files to clients
around the world. Why create a full-time, in-house staff,
when our experts are just a phone call away?
We can make custom files from any digital
camera source, including RAW.
Custom Files are created at the bit-depth
of the original file. When working from RAW files, we
will always create a 16-bit file. Prices below include
creating a corrected file from your digital camera file,
and providing finished files on DVD. Prices do not include
proofing.
Single images:
|
JPEG
or TIFF |
RAW |
Up
to 25 megapixel |
$40
|
$50
|
26-50
Megapixel |
$60 |
$75 |
Stitched panoramas:
Prices below do not include stitching fees
8-Bit |
16-Bit |
Price |
|
|
|
100MB |
200MB |
$50 |
150MB |
300MB |
$60 |
|
|
|
Our top choice for
corrected files from Tango Drum Scans.
In the last decade, we have made tens
of thousands of 8-bit corrected files from Tango Drum
scans, and rarely have a need for 16-bit corrected files.
8-bit files will meet and exceed your quality expectations
again and again. The main difference between 8-bit and
16-bit corrected files is the size and the price - 16-bit
files are larger and more expensive, with no discernible
difference in print quality. Prices below include creating
an 8-bit corrected file from your Tango Drum Scan, and
providing finished files on DVD. Prices do not include scanning or
proofing.
If you are ordering scans and custom
files, there is no need to fill out a separate order form
for each service. Our Custom File Order form (found under
the order tab to your left) allows you to order scans,
custom files, proofs and prints on the same form.
HINT: We
can make 8-bit corrected files from 16-bit scans, allowing
you to have a 16-bit raw scan for archiving purposes,
while saving money on creating corrected files.
RGB |
Greyscale |
8-bit
Price |
100MB |
35MB |
$45 |
200-450MB |
66-150MB |
$55 |
600MB |
200MB |
$65 |
Over
600MB |
Over
200MB |
Call |
We believe that 8-bit corrected files
from Tango Scans meet the needs of 99.9% of photographers,
but it's up to you to choose the workflow that meets your
requirements. If you want 16-bit corrected files, we are
happy to provide them. You’ll find that they cost
more than 8-bit files. That is because 16-bit files more
than double an 8-bit file's size for the same pixel resolution.
Every layer and mask adds substantially to the size of
the file...size adds time...and time adds cost. Prices
below are for creating 16-bit corrected files, and providing
finished files on DVD. Price does not include scanning or
proofing.
If you are ordering scans and custom
files, there is no need to fill out a separate order form
for each service. Our Custom File Order form (found under
the order tab to your left) allows you to order scans,
custom files, proofs and prints on the same form.
RGB |
16-bit
Price |
Greyscale |
16-bit
price |
200MB |
$55 |
67MB |
$55 |
400MB |
$65 |
200MB |
$65 |
600MB |
$80 |
300MB |
$80 |
900MB |
$90 |
Larger |
Call |
1200MB |
$105 |
|
Larger |
Call |
Monitors and output devices can vary
widely. To know what your file really looks like, you
need a proof on our carefully controlled output devices.
Our proofs are our standard reference for what your file
should look like on a well profiled device.
If you are trying to precisely match
your artistic vision, proofs are a must, since they provide
visual feedback and a common reference point between you
and our Printmakers. Our proofs provide a fast and economical
way to see what your files really look like on the paper
of your choice.
For general proofing, we recommend Matte
Photo proofs made on Fuji Crystal Archive paper. If your
end goal is a fine art print, you should proof on the
paper you intend to use for your final prints. If you
want additional changes to your images after viewing proofs,
you will also need to order a round of File Changes, and
a new proof, if desired. Proofs do not include imaging
time or file changes.
What about soft proofing? On a high-end,
color-accurate display that is properly profiled, soft-proofing
(without using output profiles to “constrain” the
colors of the display), can be very good, especially for
standard offset reproduction and commercial photographic
uses. Yet displays can vary greatly, so a hard proof is
still the best reference for how your file should reproduce.
Even with current state-of-the-art technology, there are
still small differences between the screen and the print.
That is why the most discriminating photographers use
hard proofs that allow them to see the full detail and
nuance of the file.
Proofs are shipped via USPS Priority
Mail for a flat fee of $6 per package. Other shipping
methods are available upon request.
Proof Prices:
(Proof prices are the same as our 8x10 reprint prices)
$10 |
$12.22 |
Matte
Photo
Gloss Photo
|
SuperGloss
Fuji Pearl
Luster Photo
Silver Rag
Watercolor Smooth
Canvas Glossy
Canvas Matte |
Oftentimes, the first round of adjustments
to a Custom File makes it ready for your many uses. But
depending on your expectations, additional adjustments
may be necessary.
If you want us to make changes to your
files after viewing your proofs, you need to order a round
of File Changes. File Changes are billed at our hourly
rate, with a minimum charge of $10 per order.
When ordering file changes, you control
the amount of time we spend on each image. We recommend
specifying 5 minutes per image for global changes, and
10 minutes per image for local changes that require masking.
Most minor adjustments can be preformed in this 5-10 minute
timeframe. If you are unsure of how much time to specify
for each image, you can consult your printmaker to see
how long they think the changes will take.
For each round of File Changes, we’ll
track actual time spent. If the changes take less time
than you’ve specified, we’ll bill you only
for the time spent and pass the savings on to you. If
we see that the File Changes are going to take longer,
we’ll stop to consult you before continuing.
Our hourly rate is $120 per hour.
Example of
a typical File Change order:
A customer placed an order for Custom Files for 30 images.
After seeing proofs, he decided to make small changes
to color and density. He specified 5 minutes per image,
or 150 minutes total ($300). We were able to complete
the adjustments in 60 minutes, so it ended up costing
just $4 per file to adjust ($120 total).
With a digital camera and Photoshop
it’s easy to stitch a series of photographs into
a high-resolution panorama that exceeds the resolution
and detail of dedicated 6x12 and 6x17 cameras. This puts
the possibilities and fun of the panorama format into
the hands of everyone.
Let our expert printmakers stitch your
photos into a high-quality panorama. We can provide you
with the stitched file to work on yourself, or use it
as the starting point for a Custom File.
Panoramas can be made from film (requires
scanning) and digital camera files, including RAW files.
Digital Camera Files
Up to 15 files stitched together
8-Bit |
16-Bit |
Price |
|
|
|
100MB |
200MB |
$50 |
150MB |
300MB |
$60 |
|
|
|
Panoramas are created at the bit-depth
of the original file. When working from RAW files, we
will always create a 16-bit file.
Film
Add the price of a scan to
the file stitching price listed above.

Custom
Files are used to make our famous Exhibition Prints and
Exhibition Reprints. Visit our Exhibition
Print page to learn more.
When
we ship a copy of your Custom Files to you on DVD, we
assume that you know how to use them. They are provided
as-is. The files are optimized for viewing on properly
calibrated monitors, and should be printed on profiled
output devices.
We're
happy to answer basic questions about your files, but if
you don’t know the difference between a TIFF, JPEG,
or PSD; how to flatten and target a file; or how to send
a file to your client, you’ll need our Technical
Support services.
We
offer training and support services via phone, teleconference,
and on-site for $120 per hour. We have extensive expertise
in many areas of digital imaging and provide
training and consultation on most aspects of digital imaging
and file preparation.
Are
you looking at your layered file and are curious about
why we used a certain tool, or how we did something? Do
you want to learn how to work on your own files? Custom
files are meant to deliver useable files, not a Photoshop
workshop. If you are looking for the workshop, it falls
under training and support.
If you prefer to have us do all of the work for you, preparing
your files for whatever needs you have, then you can simply
store a copy on our servers, and we'll do the work for you
(whether it's ordering reprints, or digital submissions)
on an a la carte basis.
Why did you start making Custom Files?
The needs of our customers are changing. We’ve always made great files,
and by offering them directly to our customers, we give the photographer control
over the distribution of their images, which lets them better meet the needs
of their customers. It also lets us use our most valuable resource – our staff
– in a new way to meet the needs of new customers.
How is a Custom File different than the Custom Exhibition
prints I've been ordering?
Every Custom Exhibition print starts with a file. We use the
same methods that have been used in the tradition of fine art
printing for countless decades. All of this custom attention
to your image is what makes our prints shine. The file we would
use to make an Exhibition Print is the same file you get when
you order a Custom File. The only thing missing is
the print, which you can still order along with your Custom
Corrected File. It's a la carte. You order what you need—no
more, no less.
Can I print a Custom File on my home printer, or
with another lab?
Yes. Our files can be used
for any need that requires a digital file.
This brings up another important question: Will it look the
same as our proofs?
Maybe.
We
maintain a very carefully controlled ICC workflow, and all
of our devices are carefully profiled to provide very accurate
color. Therefore, our files will look great on any well profiled
device. Since not all devices are well profiled, and
every lab or printer profiles their devices differently (and
we have no control over that), it’s always up to
you to test and make sure that the device you are printing
on reproduces your files with the accuracy you need. In practice,
it works very well, but professionals don’t assume
anything.
We’ve
sent our files to presses in Hong Kong that matched the prints
perfectly because they ran a tight workflow...and we’ve
sent them to other places with horrible results. It had nothing
to do with the files -- it had everything to do with the
lab or press printing them. If you made your own files, you
would run into the exact same problems.
To ensure results that are the closest match to the interpretation
of the Custom Printmaker that created your file, take the following
precautions:
1. View the files on a calibrated monitor.
2. Work only with printers that are fully color managed, and
that have profiles for every paper and printer
combination they use.
3. When posting your images to the web, make a copy of your
file and convert it to sRGB. While sRGB is not the best profile
for printed work printing, it is the standard profile for web
display.
What
is a "layered Photoshop file"?
To make non-destructive changes to files that can be easily
and quickly edited, we use Photoshop’s Adjustment Layers
to make all adjustments. We save the file in a format that
preserves these layers, and this is the file we give you
when you order a Custom File.
What is the purpose of a proof?
A WCI proof is the common reference point we use to judge what
your file really looks like. Looking at a proof can also
tell you if you need to make additional adjustments to the
file to make it meet your expectations. If you are using
Custom Files to make fine art prints, proofs are essential
since the printed proof is always a more accurate reflection
of your final print.
I
don't like computers. I don't want to deal with my files,
I just want to have great looking images. What do I do?
West Coast Imaging is still your one-stop-shopping solution
for your photography. While it is now your responsibility to
keep useable copies of your Custom Files, you can sign up for
WCI server storage for as little as $10 a year. We'll keep
a copy of your files here, which lets us make prints and fulfill
file requests on-demand.
All I want is a Custom Exhibition Print. How do I order that?
Our services are a la carte. Purchase the items you want in
the order below, buying only what you want:
1. Scans (if working from film)
2. Custom Files
3. Proofs (optional)
4. Prints
When you order prints you'll receive your files and your prints
together.
What if I want to order reprints after my first print?
Just let us know the image,
the size and the paper and we'll take care of the rest. You
can fill out our secure online order form in a snap!
What if I don't like my file and want to make a change?
No problem! Our custom services are just that—custom.
Talk to a Custom Printmaker and we'll make the changes you
want.
You
can order Custom Files, Proofs and File changes online,
by mail or by FAX.
Online
Order Form - For Custom Files, Proofs and Reprints
from Digital Camera Files
PDF
Order Form-
For Custom Files and Reprints from Film
Upload
Images