Why
Exhibition
Prints?
For decades, photographers have
chosen to work with professional printmakers to make prints that
match their vision. The highest level of this collaboration is
a custom print - one where the print is made to the photographers
specifications.
Why
is there a need for custom prints?
Rarely
will the file directly from your digital camera or a film scan
from a scanner produce the best possible results. Creative decisions
need to be applied with the basic tools of photography to optimize
density, contrast and color. These decisions allow the photograph
to best express what the photographer felt when they clicked
the shutter.
While
some photographers make these edits themselves, many choose to
work with a professional printmaker to do the work for them,
allowing them to use the vast knowledge and experience of the
printmaker. It also frees them from what can be a long and laborious
process, allowing more time for making new photographs and for
all the other commitments of life.
For
photographers who want to work with an expert printmaker and
make custom prints, we offer our Exhibition Print service.
While
the tools and techniques we use to make Exhibition Prints are
important, what really matters most is building a relationship
between printmaker and photographer. We use proofs
and phone calls to learn your style, and to see through your
eyes. This delivers the print you want, time after time. If you
can tell us what you are looking for, we can achieve it.
A
relationship with one of our expert printmakers gives you the
equivalent of a whole team of digital experts who are available
on-call for your needs, with the benefit of paying as-you-go,
instead of adding another salary to your expenses.
Our
printmakers can make one print, or hundreds of prints for a retrospective.
They can also make files for a magazine cover, fine art books,
posters and calendars, or any other CMYK offset need. Once your
photographs have been scanned and interpreted, there is no limit
to what you can do with them.
The
Exhibition Print Price includes
the work necessary to
prepare your photograph for an initial print. We
start with your digital camera file or we drum scan your original
film. One of our expert printmakers then makes creative decisions
in Photoshop to achieve a print that meets your expectations
by making global and local corrections to color, contrast, density,
and saturation. When that's done, we can make proofs and talk...or
make your final prints without the proofing step. To make reprinting your
photograph easy, we keep all necessary files on-hand so that
you can order reprints of that photograph at any time without
paying the Exhibition Print price ever again. We work with
you every step of the way so the process ends with "oohs" and "ahhs".
Our customers are constantly telling us that we’ve made their prints look better then they thought possible.Take a look at these "before and after" examples that show how your photographs can benefit from our Printmakers experience.
Before
(Raw scan from 4x5 B&W film)
|
After
(File after Custom Printing)
|
Before
(Raw scan from 4x5 film)
|
After
(File after Custom Printing and converted to B&W) |
Copyright
2006 West Coast Imaging all
rights reserved.
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